Professional gaming and eSports have become increasingly popular and have their own governing bodies. Despite the controversies about the sport, it’s a fact that it requires considerable energy, practice, and strategy. Competition in this field is fierce and the science and data used to propel cyberathletes is comparable to those used in most sports. The eSports industry is growing rapidly and attracts a young audience.
eSports is a form of competition using video games
ESports are highly organized competitions using video games. Players compete against each other in teams or one-on-one. Popular games include MOBAs, first-person shooters, and survival battle royales. They can also be a virtual reconstruction of traditional sports. These games are becoming increasingly popular with the growing young adult population, which is dictating new cultural trends and altering the way we interact with sports. Streaming services, like Twitch, allow spectators to follow esports games in real-time.
It has its own governing body
There are a number of governing bodies for esports. In general, game publishers, broadcasters and other stakeholders have the oversight role. Esports governing bodies represent esports globally or on a national level. Depending on the organization’s level of involvement, they may serve as a trade association or act as the public face of the sport. A number of governing bodies also organize international competitions.
It is popular with younger viewers
Traditional sports are losing their audience to esports. The growing popularity of esports shows that a growing divide is developing between traditional and digital audiences. For example, the NFL took a hit this season in ratings, primarily due to the popularity of esports, which are video game competitions. The study found that esports is popular with younger viewers, with 62% of internet users under 35 years old watching esports. Traditionally, traditional sports viewers are older, with an average age of 50. Similarly, esports viewers are male, but the female audience is growing.
It is growing as an industry
As more people find the competitive aspect of esports appealing, more investors are pouring their money into the industry. Last year, esports investment doubled to 68 billion dollars, an increase of 837% year-over-year. That’s an enormous amount of money being distributed among players in the ecosystem, which allows the entire industry to grow and function. Moreover, the esports industry’s explosive growth has been made possible by pop-culturization.
It is a good real estate for advertisers
Advertisers are increasingly interested in esports because of its growing popularity and wide reach. With full calendar year programming and numerous leagues and tournaments, esports offers greater advertising opportunities than traditional sports. Technology brands were among the first to seek out branded opportunities in the esports world, and consumer packaged goods brands are joining them in the hunt. The cost of a sponsorship deal is significantly lower than in traditional sports, making esports an attractive option for advertisers. Although some brands have been wary of promoting themselves through the game industry, esports offers a vast audience for advertisers to reach.
It is growing as a sport
There has been much debate over whether esports are sports or not, but one thing is certain: esports is one of the fastest growing forms of entertainment. It’s a form of video game competition heavily modelled after traditional sports leagues, but its audience is younger, flightier, and more online than traditional sports. In addition, esports’ fan base is also growing, making it a perfect fit for advertisers and sponsors.
