The growth of esports is a digital age phenomenon that offers many opportunities to fans, players, and commercial participants. For many youngsters, esports represents a tenable career path, and is a lucrative industry. It teaches people empathy through experience and has become a billion dollar industry. To understand how esports has evolved, read on to learn more about the history of the genre and its current trends.
It teaches empathy through experience
Games that foster empathy can be an effective way to help students develop these skills. Empathy can help societies, groups, and even individuals achieve their goals. As an educator, you should consider the impact of empathy games and how they can benefit your students. Esports games provide students with the opportunity to learn through experience and practice hard empathy. Students will develop the skills necessary to build strong relationships with others and to understand others’ perspectives.
It attracts non-endemic advertisers
While four or five years ago esports were a novelty, the industry has grown rapidly to over PS850bn annually. It also has a large, engaged audience – 223 million fans watch online streaming games more than once a month. Hence, non-endemic brands can now potentially reach a massive audience through an esports advertising campaign. However, non-endemic brands are still unsure about how to effectively leverage the popularity of esports to reach them.
It is popular with younger people
Despite the obvious advantages of traditional sports, many younger consumers prefer esports instead. More than a third of young consumers are interested in professional esports leagues. With the growth of esports, traditional sports organizations are forced to change their marketing approach in order to appeal to the younger generation. In fact, some are now dipping their toes in the esports world. Here are some reasons why.
