Partnerships and sponsorship are the ingredients of life in sport, good or bad. Without companies investing in the industry to promote their…

A non-profit organization The British Sports Association has announced a partnership with the Esports Parents’ Coalition (COPE), a support organization established to…

Microsoft (NASDAQ: MSFT) has acquired the sports tournament platform Smash.gg in another plan to expand its gaming segment. Neither company has confirmed…

Groupies, agents, and fame. They are stuck in pop stars, but not only in bands, actors, or football players. The e-sports market…